Back to School with Mikesell’s
Summer is winding down, school supplies fill my local Target store and the countdown is on. School is about to start. The start of the school year brings on a fresh start, and with that fresh start comes plenty of new opportunities—like school lunches and snacks. Thanks to Mikesell’s for sending me some yummy potato chips to craft this post.
I don’t know about you, but i am personally a big fan of salty snacks—hello chips! Let me introduce you to my new favorite Mikesell’s Potato Chips. For more than 100 years Mikesell’s has been family owned and operated (and the love shows). Not a fan of chips or a snack-a-holic like me? Mikesell’s has you covered with pretzels, puffcorns, pork rinds and my personal favorite potato chips (hello spicy dill pickle).
The school year can be rough, but Mikesell’s is ready to satisfy your salty snack cravings. And I have the cutest pairing to go along with your Mikesell’s potato chips!
Grab some bread and give it a toast
Smear on your favorite peanut butter
Cut a banana and add two slices for ears and one for the nose
Add blueberry eyes and one on the nose
Have an A+ school year when you visit Mikesells.com and grab a few bags of potato chips…yum!
HOW TO DEVELOP A MARKETING BUSINESS STRATEGY
Before you start marketing any self-service business, it is essential to create a business marketing strategy. I have worked for multiple companies that do not have a marketing strategy, and therefore they are always rebuilding the department instead of just creating a plan. An effective marketing plan should include your goals and objectives, target market, services you offer, and marketing activities you\’d like to implement to achieve your goals.Â
Since I have seen a lot of companies fail because they do not have a marketing plan I decided I am going to share with you X steps you should follow to develop a marketing strategy.Â
How to develop a business marketing strategy
What is your market positioning?
To decide on what your market positioning is you need to know what your target market or niche is. Creating a marketing message that speaks to your target market will be more effective than one that speaks to the general population. When you specialize in an area of expertise, not only will it build credibility and trust with your consumers, but it will also help give you authority online.
Design a strong brand
When it comes to your brand there are a few elements you should have. This includes a mission statement, strong and readable long, and a brand style guide. Your mission statement tells consumers why for the business and what you can do for them. The mission statement is what builds a connection between you and your target audience. The style guide will be the final part of your branding and should include your visual identity and the values that surround it. This includes your logo and the ways it’s allowed to be used, fonts, images, and approved color palette. You’ll also want to have a few words that describe your brand values so people will be able to understand your business’s tone.
Build a great website
When you’re a service-based business, your ideal consumers are likely to visit you via your website. This means, your website is their first impression of you. You’ll want to make sure the website is easy to navigate, if you’re not savvy with the technical side of things then you should hire a web developer. Furthermore, if copywriting is not your strength, then your best bet is to hire a copywriting specialist whose copy will be better for conversions.Â
Write a marketing plan
I know, I know – structure and accountability are not for everyone, but you definitely need a marketing plan. A marketing plan doesn’t have to be complicated, but it still needs to be there. It should include your objectives and what you want to achieve, activities that will help you achieve your goals, targets, and goals you’re setting and how will you measure and track performance.
Analyze your finances
Have you had your finances analyzed recently? If not, you may want to consider it, especially a SOX audit. You might be wondering what is SOX audit, great question let me give you the short version. An SOX audit is required by federal law, and analyzes IT area of your business and verifies that financial data is accurate within a 5% variance. Anything more can be warning bells to your auditor, and let’s be honest you don’t want to end up in an auditing nightmare.
Jack Turns 9
They say time flies when you’re having fun, and I guess that means Jack and I are having lots of fun because I feel like I blinked and he turned 9! Happy Birthday to the sweetest boy in the entire universe. Love you with all my heart Jackers.
Movie Review: Paw Patrol The Movie
Paw Patrol: The Movie will be unleashed in theaters and Paramount+ this Friday, August 20, 2021.
If you don’t have a little one in your life, the Paw Patrol might not be one you recognize. I myself headed into a screening for “Paw Patrol: The Movie” who’s nephew squees with delight at the mention of his favorite animated hero pups. Animated movies are geared towards children, however Disney for example not only peaks childrens interest, but adults as well. That being said I went into the screening of Paw Patrol: The Movie thinking I would be underwhelmed and the movie would swing towards solely kids attention, leaving the adult bored and ready for the movie to be over. To my surprise, I found Paw Patrol: The Movie to be engaging and funny.
The premise of Paw Patrol is to get you to believe 10-year-olds can run around with their pups (who, yes, can talk to humans) and save the city. Paw Patrol: The Movie continues with the same premise as the series does. In the movie Ryder and the Paw Patrol Pups work to save the city from political corruption. But political corruption isn’t the only heavy theme peppered throughout the film. There are messages about owning your fear, caring for your environment and even unpacking trauma. Mind you they do this all in a G-rated movie setting—impressive.
Let’s Talk About Paw Patrol: The Movie
Ryder (human and voiced by Will Brisbin) and his squad of pups run Adventure Bay’s rescue operations. Top pup Chase—catchphrase “Chase is on the case” (voiced by Iain Armitage) has always felt safe since Ryder brought him home from the streets of Adventure City (think New York City and a small puppy running loose). Everything changes the day a spunky dachshund named Liberty (Marsai Martin), calls the Paw Patrol from Adventure City to let them know that the city is in danger now that Humdinger (Ron Pardo) has become mayor of the city.
Despite Chase’s ambivalence returning to Adventure City where he was once abandoned, the crew heads to the city where Humdinger’s self-serving high jinks—loop-de-loop subway system and the world’s tallest skyscraper for example are creating chaos around Adventure City. All while Chase develops PTSD over his return to Adventure City—he even freezes during a rescue. Chase even gets so upset that he runs away and gets dognapped by the mayor’s henchmen. Where my favorite part of the whole movie happens—Kim Kardashians character the poodle gets told she looks like a toilet brush.
Check out the full Paw Patrol: The Movie adventure when it is unleashed in theaters this Friday, August 20th and on Paramount+. It’s not only education, but light-hearted, fun and funny too.
Paw Patrol: The Movie Synpopsis
The PAW Patrol is on a roll! When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone’s favorite heroic pups kick into high gear to face the challenge head on. While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty. Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City!
Joining the PAW Patrol in their thrilling first big screen adventure are members from the original series’ cast along with Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, with Tyler Perry and Jimmy Kimmel and introducing Will Brisbin. Directed by Cal Brunker.
Rated G
Accidents happen. Are you prepared?
You never know when an accident is going to happen, I mean they are accidents so it’s not like they’re something you can plan for. Personal injuries can range from auto accidents to dog bites and Kinney, Fernandez & Boire is there for you. So let’s take a moment to talk about some personal injury accidents and what you should be doing.
Car Accidents
1. Always call for help, and report the accident.
2. Allow emergency responders to inspect you, before attempting to leave your vehicle.
3. Collect as much information as you can from the crash site.
4. Get the insurance information from the other driver.
5. Get the other drivers license plate number.
6. Take photos from all angles.
7. Contact your insurer.
8. Schedule a medical examination, but all injuries are apparent during the time of the accident (head, neck and spinal injuries usually do not show up right away).
Boating Accidents
I personally don’t live in the “what if” moment, I live in the actual moment – therefore I’m the one that thinks of what can happen on the water. Which I am 100 percent aware is the worst way to be with things, especially when you are on the water—especially since I can’t swim.
If it floats there is the potential for something to go wrong from jet skis and yachts to fishing boats, kayaks, paddle boards, canoes and more. Boat operators can be negligent, not to mention drink too much in the hot sun and put their passengers and others in danger. That’s why it’s always important to know of a good personal injury lawyer for those “what if” moments.
Uber Accidents
Let’s face it at one time or another we have all used the Uber app, it’s the easiest way to get around – but what happens when your safe ride becomes a not so safe ride? Uber drivers are not immune to the dangerous of the road and have been involved in vehicle and roadside collisions that have injured their passengers or other drivers.  What to know, the Uber may attempt to contact you after the accident, or the driver involved may have you talk to an Uber rep immediately. Provide them with contact information only, do not answer any questions they have about the accident until you have medial attention and spoken to your attorney.
Dog Bites
Is this a fear of anyone else’s? I especially have a fear of being bit when I am walking Jackers. Here is what to ask.
1. Who owns the dog?
2. Does the owner have a history of ignoring the dogs and following it to escape and roam free?
3. Was the dog under supervision?
4. Was the dog known by any neighbors to be aggressive?
5. Has the Dog attacked in the past?
6. Is the dog up on it’s shots?
Accidents happen everyday, will you be prepared in the event of an accident?
Fashion meets Food 